2024 | LOGO AND GRAPHIC DESIGN
Overview
VISUAL IDENTITY
GRAPHIC DESIGN
BRAND MAKEOVER
When Gaby and Karen started their business in 2021, their vision was clear: to offer delicious food with a homemade and authentic touch. What began as a small restaurant in downtown Tegucigalpa evolved into a successful catering business, serving to multiple clients and events.
With this growth, the need arose to refresh their visual identity to align with their new business direction. They wanted a more sophisticated image that would allow them to position themselves in the corporate market and establish themselves as a catering provider for large events.
We worked together in a strategic redesign process, which included:
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Brand Refresh – We updated the typography of the logo and developed a sub-brand that reflected their new identity.
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Additional Visual Elements – We designed a custom sticker for their packaging, ensuring a professional and cohesive presentation.
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Editable Corporate Menu – We created an attractive menu for corporate clients, which we then adapted to Canva so they could easily update and customize it according to each client’s preferences.
This brand refresh not only provided them with a renewed and professional image but also opened new opportunities.
Thanks to their new presentation, they were able to secure a high-profile client in Comayagua, where they now operate a café inside a snack factory, further expanding their business and solidifying their presence in the sector.
"Working with Katherine on our logo redesign was an incredibly enriching experience. From the very beginning, she guided us through the process of understanding how a company’s image is not just a graphic element, but a powerful tool to attract and connect with our customers. Her professional and detailed approach allowed us to build a visual identity that not only reflects the essence of our business but also conveys the quality, care, and authentic flavor of our food. The impact of this redesign has been remarkable. Our new image has opened many doors and given us a more professional and appealing presence, which has been key in preparing proposals for different clients."
- Gabriela, Chuchería Urbana
